<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Soon blog</title><link>https://soon.town/blog</link><description>Notes from the people building Soon.</description><item><title>Why build another to-do app?</title><link>https://soon.town/blog/why-we-built-soon</link><guid>https://soon.town/blog/why-we-built-soon</guid><pubDate>Sat, 17 Oct 2026 00:00:00 GMT</pubDate><description>Most to-do apps work for two weeks, then turn into a pile of guilt. Here's why we built Soon, an iPhone to-do list you can just talk to.</description></item></channel></rss>